The Account
A client wants your agency to make desperate people borrow money they cannot repay. The work is brilliant, the budget is huge, and the product is a trap. Each time you say no, the cost of saying no climbs — until refusing...
Home › Story themes › Business Ethics
Where is your line when business gets ethically grey?
Cutting a corner to hit a target, staying silent about a flaw, keeping a profitable secret. These stories put you in the seat where money, loyalty and honesty collide.
Play these stories on WhatsAppSend "hi" · free to play · no signup form
What these stories reveal
- Would you report a problem that would hurt your own team?
- How do you weigh results against how they were achieved?
- What would it take for you to bend a rule?
7 business ethics stories you can play
The Acquisition
You are big enough now to simply crush the smaller players in your market — and it is perfectly legal. The first one is a logo on a chart. The next is someone you have shared a drink with. The last is the person who taught you...
The Campaign
You have found a marketing tactic that works almost too well — it converts by pressing on people's fear and insecurity. The same question returns at every scale: use it or refuse it. But each time you say yes, the campaign...
The Metrics
Your growth is softer than the story you have been telling investors, and the runway is getting shorter. You can dress the numbers up — just a little, just this once. But each time the cash gets tighter, the dress-up has to...
The Price
You can charge much more to the customers who have nowhere else to go. It is legal, it is smart, and it works. Each time you choose to price fairly instead, it costs you more — until the choice is no longer about money but...
The Property
A wealthy elderly landlord who trusts you completely has given you a valuable property to manage. You discover you could generate significant income from it—but do you share earnings honestly or hide profits? This decision...
The Squeeze
You are the big customer now, and your small supplier has no leverage. How hard you press is entirely up to you. But markets turn, and the giant who one day holds the same power over you will find that you have already taught...
Find out what you would really do
Each story branches based on your choices. There are no right or wrong answers, only what your choices say about how you think.
More story themes
Workplace ConflictCareer DecisionsMoney & SpendingRomantic RelationshipsDating & AttractionFamily ObligationsParenting & ChildrenFriendshipIdentity & SelfBody ImageHealth & IllnessHabits & DisciplineHome & OrderNeighbours & LivingMoral DilemmasForgivenessBelief & MeaningGrowth Under PressureLife Transitions